September is the unofficial start to the holiday season. As lazy summer days turn to busy weekday routines, its easy to relegate social activities to the back burner, and downtime with friends can feel like an unaffordable luxury. In the spirit of the pre-season, we’re dedicating September to friends and family (spoiler alert!).
At IO, we are practiced in the art of prevention. While there's no way to entirely avoid environmental aggressors, there are ways to optimize the environment of your own skin, giving it a fighting chance against free radical attacks.
The goal of every sun goddess is to bronze, not burn, during the bright days of summer. And of course, we hope that our sun worship doesn’t leave any lasting marks on our skin. Will a safe non-nano zinc oxide SPF do the trick? It’s definitely a start, but skin experts at International Orange say it’s not enough, especially as the sun’s rays are striking hotter these days.