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The Shop at IO

When International Orange first opened its doors on Fillmore Street in 2002, it was one of the first spas with a thoughtfully curated, natural beauty and lifestyle boutique in San Francisco. IO's early retail concept was a true original, designed with the intention to introduce clients to undiscovered surprises and up-and-coming niche brands. The criteria? Flawless craftsmanship and impeccable quality, to name a few. 14 years later, IO's curation process is guided by the same high standards, earning its place as the city's favorite indie beauty destination. And now with a second location at Marin Country Mart, guests can explore the Shop at IO on both sides of the bridge.  


An unwavering commitment to the safest, highest-performing skincare defines IO's reputable esthetics program, led by Esthetics Director, Jennifer Gallegos. While she's serious about individualized, results-driven skincare, IO is about much more than lotions, potions, and scrubs. Its roots are grounded in yoga.

We believe that mind, body, and spirit cannot be separated and that true wellness requires that each component be addressed. To offer truly efficacious skincare, we look past the surface and explore the client’s lifestyle, diet, allergies and even emotional state. Then, we come up with a complete strategy for addressing skin issues and looking and feeling great. ~Jennifer Gallegos

From core brands like In Fiore and Arcona, to emerging brands like May Lindstrom Skin, Josh Rosebrook Skin and Hair, Mauli Rituals and Vintner's Daughter, IO offers a curated collection that is broad enough for customization, yet tailored to meet IO's standards.


IO brings an eclectic network of artists and makers to its lifestyle collection. IO explores the globe in search of rare and exclusive finds, from textile designers to artisan soap makers to small batch product developers.

Retail curator, Yolanda Porrata, travels by plane, train, and Instagram to find niche and emerging brands that fit the DNA of the Shop at IO. When not traveling abroad, Porrata frequently visits West Coast Craft and Echo Park Craft Fair, where she has discovered gems like Rachel Craven’s tunics, as well as other artisans and craftsmen who work across various mediums, including jewelry and fragrance. Many of IO's featured selections are limited-time-only and one-of-a-kind items, available only in spa. Current makers include Heather Taylor Home, Small Trade co., Mercado Global, Shawn Burke, She.Rise, Selina King, Carrier Frerres, Lite and Cycle, Joya candles, Skin clothing, and ALO.